Much has been made of the future of music being in live experiences, rather than in CD sales. But as someone who sees a lot of live shows, I can’t help but ask, ‘Where are the fans?’ It’s pretty clear that the slice of fans who regularly go to indie rock (for lack of a better term) shows is startlingly limited: largely in their 20s, more male than female and, even in a city as diverse as Cambridge, predominantly white.
Leaving aside this last point—although it certainly seems like there’s a pattern—it’s pretty clear that age (and, to a lesser extent, gender) is governed by the venues. I frequent fantastic local bars that support live music but they’re still, well, bars. They make their payroll by selling alcohol, and this has consequences. If you want to see live music in Boston, you pretty much need to be over 21. You need to be okay with staying up late on a work night, because it doesn’t make financial sense for bars to host early shows. You need to have enough flexibility with your home schedule that you can hang out for an evening (although one of the reasons I love my local bars is because they post and stringently adhere to set times). You need to be comfortable in an environment where most people are drinking. And you need to be able to get home late at night, especially in Boston, where the subway unfathomably stops running before bars close. (It’s easy to see how the latter two factors would seriously affect the gender balance, even without any additional cultural issue.) Coupled with the aversion that many people have to the risk inherent in live music, only a tiny demographic slice of fans goes to see shows in small venues.
This was a perfectly fine state of affairs when the purpose of small local shows was to attract the attention of an A&R person: the slender stratum of early adopters was all that was needed to establish the public appeal of a band before they were catapulted into the world of record sales and radio play.
But if none of that’s going to happen, then live shows are it, and fans need to be able to come out. And based on the evidence, I’m not sure that’s happening.
From the perspective of the insider-fan, there’s something to be said for a small, discrete culture of concertgoers: everyone knows the etiquette, for example (something that can’t be counted on at bigger or all-ages shows). But in the larger sense, I’m not sure that this model is the best one for musicians. While there are certainly artists experimenting with alternatives, like Amanda Palmer’s tweet-ups, for example, I can’t see a straightforward solution to this demographic conundrum.
Thoughts?
Image: Whisky a Go-Go by Mike Dillon, reposted here under its Creative Commons license.
